Through strategic leadership, operational restructuring, and national brand expansion, Green Haus Agency founder Sabrina Naomi Wheeler helped transform Stone Road from a two-state operator into a nationally recognized brand. Under her guidance, the company expanded into six states, strengthened its operational foundation, grew its retail presence + broadened its product portfolio ~ positioning Stone Road as one of California’s most forward-thinking cannabis brands.
We partnered with the iconic Woodstock to drive full-market impact across New York City and New Jersey ~ managing sales, auditing and training their field team, and providing strategic growth consulting. Rooted in music, freedom, and the power of plants, Woodstock continues to champion change, creativity + community from its legendary 1969 festival to today’s legal cannabis movement.
Sabrina worked with Old Pal for nearly three years, joining shortly after the brand’s inception and helping grow its presence and sales throughout Southern California. During her time with the team, she supported the foundation that helped Old Pal expand into one of the largest privately held cannabis brands in the U.S., now operating in 15 states and counting.
Green Haus Agency served as the strategic architect behind FRYD’s transition from hemp to THC cannabis, building their full operational foundation, securing best-in-class partners, and positioning the brand for long-term multi-market success.
Sabrina worked with El Blunto during their 2019 launch, helping introduce the brand to the California market and build early sales traction. Her efforts contributed to the foundation that helped El Blunto grow into one of the leading craft blunt brands in the U.S., now available in multiple states.
We guided Flower Union’s first out-of-state rollout into New Jersey ~ helping launch and scale their entry into a new market with strategic sales support and execution.
