Sabrina Naomi Wheeler is a cannabis industry leader with 8+ years of experience building, scaling + advising brands across the U.S. From sales + trade marketing to operations, compliance + executive leadership, she has played a pivotal role in launching + expanding some of the most recognized names in cannabis.
Born in Honolulu + raised in New England, Sabrina grew up moving often, which sharpened her ability to connect with people from all walks of life. By 16, she was already in college, and by 20, she had stepped fully into entrepreneurship ~ co-founding Rosa Farms, a health and wellness venture where she served as COO. That early experience of launching + leading a company laid the foundation for Sabrina’s career as a builder of brands + a driving force in emerging industries.
Sabrina’s background in health + wellness sparked a deep appreciation for cannabis as both a healing plant + a powerful industry in the making. When California legalized recreational cannabis in 2018, she moved to Los Angeles just two weeks later to immerse herself in the market.
What began as a personal passion quickly transformed into a professional calling. Entering the industry at ground level, Sabrina leveraged her sales acumen, interpersonal strengths + entrepreneurial drive to establish herself as a trusted voice + rising leader in a rapidly expanding space.
Since 2018, Sabrina has gained hands-on experience at every stage of the cannabis supply chain. Starting in retail as a sales trainer + events liaison, she quickly transitioned into territory management roles at multiple startups, where she learned the intricacies of wholesale distribution, brand building + account growth.
Her work with Old Pal, one of California’s most recognized cannabis brands, solidified her reputation for scaling operations. There, she helped grow the company into a multi-state operator with a presence across seven markets. Through these experiences, Sabrina discovered her true passion: building the systems, teams + strategies that help cannabis brands expand into new territories while keeping the healing purpose of the plant at the center.
Before founding Green Haus Agency, Sabrina served as Chief Operations Officer at Stone Road, one of California’s most avant-garde cannabis brands. She originally joined as Director of National Brand Expansion in 2022 + quickly rose to COO, where she played a pivotal role in scaling the company both in California + nationwide.
During her tenure, Sabrina spearheaded expansion into markets including New York, Michigan, Massachusetts, New Mexico + Oklahoma, while strengthening Stone Road’s retail presence in California. Under her leadership, the brand grew into more than 350 retail outlets across multiple states.
Her work at Stone Road showcased her ability to blend creative brand vision with operational precision ~ experience that became the foundation for launching Green Haus Agency, where she now partners with other companies to replicate + accelerate that success.
Beyond her work in cannabis, Sabrina is deeply rooted in wellness, creativity + personal growth. She enjoys yoga, biohacking, and spending time in nature ~ practices that fuel her holistic approach to business and life.
A lifelong innovator, she is passionate about exploring the intersection of cannabis, wellness + emerging technologies. Looking ahead, Sabrina is focused on developing new brands, expanding Green Haus Agency into new markets, and shaping the global cannabis conversation for years to come.
Sabrina Naomi Wheeler is a distinguished entrepreneur and cannabis industry leader, renowned for building and scaling premium brands across emerging markets since the inception of adult-use cannabis in California in 2018. Born in Hawaii, raised in New England, and refined through years of success in California, Sabrina launched her first company at 20 and has since become a trusted architect behind some of the industry’s most recognizable names. She played a pivotal role in growing and expanding leading cannabis brands, including Old Pal and Stone Road. Sabrina brings a rare blend of operational excellence, brand strategy, and creative vision to every venture. Now at the helm of Green Haus. Agency, she partners with select companies to drive growth with precision, integrity, and style. Her work is defined by a commitment to innovation, conscious leadership, and setting a new standard of professionalism and excellence in cannabis and beyond.
