Sabrina Naomi Wheeler is a distinguished entrepreneur and cannabis industry leader, renowned for building and scaling premium brands across emerging markets since the inception of adult-use cannabis in California in 2018. Born in Hawaii, raised in New England, and refined through years of success in California, Sabrina launched her first company at 20 and has since become a trusted architect behind some of the industry’s most recognizable names. She played a pivotal role in growing and expanding leading cannabis brands, including Old Pal and Stone Road. Sabrina brings a rare blend of operational excellence, brand strategy, and creative vision to every venture. Now at the helm of Green Haus. Agency, she partners with select companies to drive growth with precision, integrity, and style. Her work is defined by a commitment to innovation, conscious leadership, and setting a new standard of professionalism and excellence in cannabis and beyond.
"I’ve invested in multiple projects with Sabrina, and each time, my return has increased. She’s a rare talent who combines creative brilliance as a marketer and merchandiser with a sharp understanding of the profit-driven side of her business model. Her work ethic is impressive, but what truly sets her apart is her unwavering focus on turning over dollars.”
“Sabrina has a well-informed and pragmatic view of the industry. Considering she's worked in almost all areas of the supply chain she deeply understands the consumer and the retail buyer. These insights are priceless when facing major decisions like new product launches, SKU selection for out-of-state partners and general pricing analysis. Plus, she's a whiz with retail and trade marketing, even on a tight budget!"