Born in Honolulu, Hawaii but raised primarily in New England, Sabrina moved around a lot growing up and quickly developed a talent for connecting with people from different backgrounds. Naturally inclined to pave her own path, she began college at 16 years old and dipped her toes into entrepreneurship at the age of 20 when she partnered with a prominent tech mogul to launch a health and wellness company, Rosa Farms. Sabrina was the first COO of that venture.
Sabrina’s prior experience in the health and wellness space sparked her interest in cannabis as a healing herb. Her passion for the industry and desire to launch a new career path led her to
Los Angeles only two weeks after cannabis went recreationally legal in California. The burgeoning industry offered Sabrina the opportunity to use her past experience and expert interpersonal skills to grow her career and personally help others on their healing journeys.
Since 2018, Sabrina has gained experience at every stage of the cannabis supply chain, from her initial position as a sales trainer and events liaison in the retail arena to working at multiple startups as a territory manager to helping scale California-based company Old Pal into an MSO with seven states under their belt. That’s where she found her true passion – helping legal cannabis companies expand into new territories and spreading the healing powers of plant
medicine.
Her latest venture is Stone Road, where she started as the Director of National Brand Expansion in early 2022 and quickly rose to the position of Chief Operations Officer (COO). Sabrina has been a key part of scaling Stone Road both in California and across the country, spearheading deals in Michigan, New York, Massachusetts and beyond. The avant-garde brand is now available in more than 350 retail outlets in California, Oklahoma, Michigan and Massachusetts, with many more on the way.
Sabrina lives in Los Angeles, and when she’s not flying around the country spreading the Stone Road ethos she enjoys yoga, biohacking techniques, being active in nature, and she is currently exploring opportunities integrating cannabis into the Web3 ecosystem
Sabrina Naomi Wheeler is a distinguished entrepreneur and cannabis industry leader, renowned for building and scaling premium brands across emerging markets since the inception of adult-use cannabis in California in 2018. Born in Hawaii, raised in New England, and refined through years of success in California, Sabrina launched her first company at 20 and has since become a trusted architect behind some of the industry’s most recognizable names. She played a pivotal role in growing and expanding leading cannabis brands, including Old Pal and Stone Road. Sabrina brings a rare blend of operational excellence, brand strategy, and creative vision to every venture. Now at the helm of Green Haus. Agency, she partners with select companies to drive growth with precision, integrity, and style. Her work is defined by a commitment to innovation, conscious leadership, and setting a new standard of professionalism and excellence in cannabis and beyond.
